Search Engine Marketing

dd

Organic SEO

Until a few years ago, search engines used to rank pages based on a few select things: content, formatting and the content of the meta tags. Designers quickly worked this out and started filling their pages with keywords in bold to get a high ranking.

These days search engines are much smarter. The big three: Google, Yahoo! and MSN use incredibly complex algorithms to decide where to rank each page on their SERP (Search Engine Results Page). There are a lot of factors that the search engine takes into consideration when doing this.

Here at MWIS, we appreciate that each web page and website is unique and has it's own needs. We will sit down with you and spend time going over what you require and sometimes educating you if needed.

Here are a few of the more important things we'll look at from a Search Engine Optimisation point of view:

Keyword Research and its uses in Organic SEO

It is absolutely vital that time is invested into doing keyword research to properly research the keywords of your chosen niche. If your site targets the wrong keywords it is likely that your site is losing out on a significantly large amount of targeted traffic.

One of the most important things we do here at MWIS is to perform detailed keyword research on your market niche. This helps us to ensure that we are targeting keywords that will produce both the maximum and most relevant results. With the combination of the right tools and our many years of experience we can make sure your web site is targeting the audience that's right for you.

Why Competitor Research is important for your Online Business

Once we have our chosen keywords, it's always a good idea to look at the sites of your competitors too. We'll see how highly they rank on the search engines and do a comprehensive analysis of their page to see what they're doing right and more importantly, what they're doing wrong.

We can see what keywords are working for them and which aren't doing so well, and with that information we can modify the keywords we had chosen in our keyword research into your niche.

With the right information on what they're doing well and what they're not doing so well in, we'll know exactly what we need to do to outrank them in the SERP.

Content Optimisation

The content of your website is important for the search engines as they consider your website's relevancy and importance based on both meta tags and content in relation to the important keywords.

The keywords and phrases we chose in our research would then be organised into which would be most relevant to each of the individual pages of your website. It's a good idea to have a ratio of keywords to content, otheriwise known as Keyword Density. Usually the higher in the body of the page the more power the keywords hold, so it's a good idea to put your most important keywords higher in your page as well as scattering them through out the copy and putting them into the page titles, Meta tags, and hyperlinks.

Why a HTML & Dynamic Code Analysis is important for your website

The chances are your site may be designed and built by a web designer and not a Search Engine Optimisation (SEO) specialist and, if this is the case, there's almost always ways we can properly optimise the coding of your site.

We will perform a comprehensive analysis of all the individual pages on your website to find out which pages people are navigating to easily, where the bottlenecks are and what pages aren't being found at all.

Things like a flash navigation, for example, are almost completely unreadable in the eyes of a search engine spider and as such is almost completely useless from an SEO point of view. Frames and broken links also seriously hinder a search engine, such as Google, from properly spidering and indexing your site. With the results of our analysis we'll be able to go over with you all the problem areas of your website and show you where things could be improved to help your sites over all attractiveness to the search engines.

Sitemap Creation

No matter how well designed your website is it should always have a good sitemap too. A lot of people overlook the importance of this as they think that if their site is designed well enough the links on their pages should allow people to get anywhere they want to go with ease.

The fact of the matter is, for the most part, a site map isn't for the visitors at all. A well formatted site map is important to the search engines as it will ensure that they properly index all of the pages on your site. We will create a sitemap which links to every page on your site to ensure none of the pages get left out.

Why Is Link building Campaign Management Important for SEO

Another really important factor for Google and other search engines to rank you highly is how much of an authority your site is deemed to be.

The more pages and sites that link back to your site the greater the level of importance Google and other search engines put on the pages of your site. With our team of specialists' we can manually build huge numbers of relevant (a link that says "Organic SEO" carries much more weight than just a "click here" link) links to the pages of your site.